Who We Are

Unista is a technology and systems partner that designs, builds, and operates the infrastructure behind intelligent decisions.

Who We Are

Unista is a technology and systems partner that designs, builds, and operates the infrastructure behind intelligent decisions. We work with organizations facing real operational complexity—across marketing, supply chain, healthcare, and emerging technology—to create durable data foundations, AI-enabled workflows, and custom software that fits naturally into existing environments.

Our work sits at the intersection of engineering, data, and design. We don’t approach problems as one-off projects or abstract technology exercises. Instead, we focus on building systems that are usable, governed, and resilient—systems that teams can rely on day after day as their organizations evolve.

Our Ethos & Approach

Unista was founded on the belief that the most effective systems are built with teams, not handed off to them. We embed alongside client stakeholders, respect existing constraints, and design solutions that reflect how work actually gets done.

We value:

• Pragmatism over novelty – technology should earn its place

• Durability over quick wins – systems should scale and adapt

• Trust over opacity – decisions must be explainable and governed

• Collaboration over dependency – clients should be empowered, not locked in

This philosophy shapes everything we build, from data pipelines and AI workflows to internal tools and decision platforms.

What We Do

Unista’s capabilities span development, data management, design, and AI-enabled systems. These disciplines are deeply integrated in our work, allowing us to deliver end-to-end solutions rather than isolated components.

INTELLIGENT DATA FOUNDATIONS

We design and operate the data systems that power analytics, AI, and decision-making across marketing, product, and operational environments.

Our work includes:

• API- and document-based data ingestion

• Marketing and enterprise data management

• AI-assisted data enrichment, normalization, and quality checks

• Secure, governed data pipelines embedded into existing stacks

We focus on creating reliable, well-structured data environments that serve as a foundation for insight, automation, and long-term scale.

AI-ENABLED SYSTEMS & AUTOMATION

We integrate AI directly into real client workflows to surface insight, automate analysis, and reduce manual effort in a controlled and responsible way.

Our capabilities include:

• Generative AI for analysis, summarization, and classification

• Custom AI agents and bots embedded within internal tools

• Document intelligence and policy-aware workflows

• Human-in-the-loop designs for regulated or high-stakes use cases

AI is treated as an enabling layer, not a replacement for judgment, and is deployed with governance, transparency, and operational trust in mind.

CUSTOM APPLICATIONS & DECISION PLATFORMS

We design and build bespoke software that turns complex data and processes into systems teams actually use.

This includes:

• Internal tools, portals, and dashboards

• Monitoring and decision-support interfaces

• Tailored deployments of Unista platforms such as Mediator, PageSift, and SpendGuard

• UX and design focused on clarity, adoption, and longevity

Our applications are built to integrate cleanly into existing environments, minimizing disruption while delivering meaningful operational value.

How We Work

Unista often operates as an extension of client teams, providing both strategic guidance and hands-on execution. We support organizations across the full lifecycle, from early system design and modernization through ongoing operation and evolution.

Engagements range from targeted system builds to long-term partnerships where we manage and evolve critical platforms over time. In every case, our goal is the same: to leave clients with systems that are understandable, maintainable, and aligned with their long-term objectives.

What Sets Unista Apart

Unista is not a traditional company, and we are not a one-size-fits-all SaaS vendor. Our value lies in our ability to bridge disciplines—engineering, data, design, and AI—to solve complex problems in context.

Clients work with Unista because we:

• Design systems around real-world constraints

• Integrate AI responsibly into existing operations

• Build platforms that balance flexibility with governance

• Focus on outcomes, not just implementation

The result is technology that supports better decisions, stronger operations, and sustainable growth.